Robert Masters, Manna Freight Systems & Michael Atkin, Resilient Business Strategies
In this episode of The Results Loading... podcast, Michael Atkin speaks with Robert Masters about his journey in the logistics industry, from his early career to founding Manna Freight Systems. They discuss the importance of perseverance, the impact of 9/11 on logistics, and strategies for rebranding and diversification. Robert shares insights on marketing strategies against major players like FedEx, key business wins, and the significance of mastering customer knowledge. The conversation also covers Robert's transition into private equity, learning new skills, and the dynamics of funding. The episode concludes with thoughts on the velocity of money and resilience in new ventures.
Key Points
- Perseverance is crucial in overcoming business challenges and can be the differentiating factor between success and failure.
- Understanding the specific needs and pain points of your customers, and tailoring your services to address them, can lead to significant business growth and customer loyalty.
- It's never too late to pivot your career and pursue new opportunities with the same enthusiasm and commitment as you did at the start of your journey.
Chapters
0:11 | |
1:05 | |
4:51 | |
10:32 | |
17:41 | |
26:51 | |
31:06 | |
37:17 | |
50:09 | |
1:00:00 | |
1:01:32 |
Transcript
Loading transcript...
- / -